Twitter is an amazing social media platform. It's one of the best ways to reach out and connect with your audience, but it can also be a great way for you to monitor what your customers are saying about you.
In this article, I'll show you what types of content work best on Twitter for business.
On Twitter, there are two main categories: personal accounts (sometimes called "micro" or "social") and marketing accounts (sometimes called "business"). There are many different kinds of personal accounts-for example, if you want to talk about a soccer team or something else that isn't related to business at all then a personal account might be perfect for you. But most business owners already use Twitter for business.
The best way to get started is to set up an account and try tweeting a few things now before you start following anyone else.
Your tweet hopes to get attention from your potential customers.
01The types of content that work best on Twitter for business
Twitter is a great way to connect with your audience. It's also a great tool for monitoring what customers are saying about you. Many people think that the only thing they can use Twitter for is to post their product, but there is so much more you can do.
Here are some tips on how to use Twitter for business-how to set up your account, what types of content work best on Twitter, and who should be tweeting.
You can simultaneously communicate with many people. You can post a message and have it seen by thousands in a matter of seconds, whereas if you posted an ad in the newspaper or put up flyers around town, your efforts would be limited by what you could afford to do and how quickly you could do it.
Tesla spends $0 on advertising, but Tesla is worth more than the 9 largest car companies combined. One of the tools to engage with their existing customers and potential customers is their Twitter account, which has 10.7 million followers (as of August 9th, 2021).
Plus Elon Musk Twitter account has 58.9 million followers. The power of retweet-like-tweet replies will multiply their communication to the world in seconds after both of them press the button of their tweet! Awesome.
Twitter is a free platform for business owners that provides the opportunity to not only post text, but also pictures and videos. Content such as these works best on this type of social networking media.
Lastly, you can monitor what people say about your company through Twitter. If they have positive things to say, you could retweet their messages or follow the person who left the comment so that he or she knows that you read what was said.
If there are negative comments, you may want to respond with an apology and a correction. However, you should always respond promptly to complaints.
There are 10 points to keep in mind when developing your Twitter strategy:
1) Before creating your account, consider these questions:
- What can I bring to the table?
- Why would anyone follow me?
- What will my tweets be about?
- How often will I tweet?
- Who will write my tweets?
- Who will tweet for me - or is it a solo operation?
2) Make sure you have the right person(s) writing your tweets. You might want to hire a professional writer or get help from inside your company. If you're using Twitter as part of an employee training program, select employees who are good with words and have something interesting to say.
You might also want someone from the marketing department monitoring tweets about your company on a regular basis - and you can't always count on people handling their own Twitter account all the time.
3) Use a consistent theme for your tweets so that followers know what to expect when they sign up for your updates. This is even more important if you have multiple authors tweeting for your company.
4) Consider your "focus." What are you tweeting about? If it's a business account, what are the most relevant topics to that business? Or do you want to tweet about anything and everything (such as your life at home or office)? You may even want to create a separate personal account to tweet about non-business topics.
Even after you create an account, you can always change your theme - this is easier to do before the account has a strong following.
5) Know how often to tweet. Most people will only follow you if they know they'll hear from you at least once a day, so pick a schedule that works for you. If your tweets are great, people will want to hear from you more often - and they'll tell their friends about you, too.
6) Be consistent when it comes to tweeting during the week. Your followers can tell if there's a pattern in your tweeting; for example, if someone regularly checks Twitter on Thursday nights but never tweets on Sunday nights, followers will wonder why he's not tweeting.
7) Be sensitive to how many people you're following and who is following you, especially when getting started. Most people have room in their Twitter feeds for people they actually know and are interested in hearing from. Think about the size of your audience before deciding whom to follow and whom to ignore.
8) Make sure your profile is filled out completely (name, location, website - whatever you want people to know about you).
9) Use a URL shortener so that your tweets are easy to retweet. Remember that up to 23 characters of every tweet can be used for a link back to one of your website or blog so make sure you use that space wisely.
Try to make the link easy to follow and do not hide the link. Some CRM programs will even shorten links for you automatically when posting via Twitter!
10) Find what works best for your company. These 10 tips are a great place to start, but remember that there is no one-size-fits-all approach. Try different ideas and see what works for you!
Who should be tweeting
Anyone! A lot of people get Twitter mixed up with Facebook and think that only celebrities and small businesses can use it, but anyone can use Twitter to promote themselves- even students! Whoever you are, if you have something thought-provoking or informative to say, you should be tweeting.
By doing this, you will be able to reach out and connect with your audience, learn about what people want from you, or even just entertain them.
If there is more than one person tweeting for your business, it's important to make sure everyone tweets in a similar style. This consistency will help distinguish who tweets are coming from and allow customers to get used to the flow of tweets.
When to tweet
Tweet at different times during the day so that people who are active on Twitter get more exposure to your messages than those who aren't. Try tweeting first thing in the morning, mid-afternoon, and just before bedtime for optimal results. However, it's important not to spam customers with too many tweets during the day. Stick to around one or two tweets per hour, because you want your customers to be able to read them and interact with you on Twitter without getting overwhelmed.
Most businesses can get away with tweeting just once a day, however, there are some exceptions to this rule. For example, if it's a news-related business you probably don't want to keep customers up to date on breaking news, but if you're a company that makes products aimed at kids who are active online during the day/evening then it's very effective.
If you have multiple locations, a tweet from each location with the hashtag #atlocationname so your audience knows where they can find you as well as increasing the chances of you making it into a trending topic.
The best practices for using Twitter for businesses are: Be active, be involved, and listen to your customers.
Visit twitter every day if possible. Keep your tweets short, around 120 characters (this is less than 2 normal sentences).
Don't spam! Post no more than 2 tweets an hour. Tweet at different times of day for optimal results. Use the hashtag #atlocationname to help you be found by your customers and increase your chances of trending status.
Here are the 10 best tips for doing tweet for business:
#10 Use hashtags on every tweet!
This helps people find what they're looking for, increases your visibility, and increases the chances of you trending.
#9 Have consistency in your tweets
They should look and sound similar throughout the day so people know what to expect if they follow you or visit Twitter.
#8 Keep your tweets short!
Most businesses will get away with around 120 characters, but don't go over that limit. This way, you can keep your content interesting and you'll be able to appeal to a wide audience (since no one wants to read a wall of text).
#7 Make sure that only one person tweets for your company.
When there are multiple people tweeting with the same account it's hard for customers to tell who tweeted what. It's important to keep all your tweets consistent and if there are multiple people tweeting, this can make that difficult.
#6 Keep your personal account separate from your business account.
This will avoid confusion when customers see tweets in a different style than what they're used to. Make sure you only put content out on your business account that is on-topic and consistent with your main message.
#5 for best practices says don't spam!
It's important to keep the frequency of tweets low so that customers are able to digest them without getting overwhelmed. Aim for around 2 tweets an hour.
#4 Tweet at different times of day for optimal results.
Tweets that are pinned during prime time times (i.e., the morning, mid-afternoon, and just before bedtime) tend to get liked and retweeted more frequently.
#3 Only one person tweets for your company.
This will help keep everything consistent and ensure your message is being conveyed the right way.
#2 Make sure that you tweet consistently throughout the day.
If you pinned a tweet during prime time, make sure it stays pinned so people can continue reading! After all, if they follow you around on Twitter and see nothing new for hours, they may decide not to follow you anymore.
#1 use the hashtag #atlocationname to help you be found by your customers.
If you have multiple locations and want customers to find you, then make sure that you're telling them where they can go!
Other ways to use Twitter for business
Twitter can be used for many things. One way is to talk about your job. You can make a Twitter account and then tweet about what you do at work.
Mention the benefit of your work for customers and include a link to your website. You can also do the same thing for businesses that you work with or customers to who you speak.
When you talk about a business on Twitter, make sure the name is clear when it's mentioned in a tweet. People are used to seeing hashtags and mentions; they will search these key terms in order to find more about the business.
Get familiar with Twitter terminology. @ mentions are used to mention someone, and # is used for hashtags so you can search a topic on Twitter. You can also direct messages (DM), someone, privately or make lists of people that you follow in order to see their tweets easily.
Once you've set up your Twitter account, the second easiest thing you can do is to follow people. You don't have to know these people personally; just make sure that they are relevant and their tweets will be interesting to you and your target market.
If there are too many on a list, cut some out so you can easily read tweets without getting too distracted by irrelevant information.
Use Twitter to boost followers from your website. This can be done with RSS feeds and tweets that link back to your business's blog, website, or social media profile. You also need a clear call-to-action so it's easy for people to share your content on their social network profiles as well.
Twitter is a great way to share information that is not limited to your business niche. A good way to do this is by using the search function for your Twitter handle and any keyword related to your topic or audience.
Use Twitters Advanced Search to find specific tweets, retweets, users, or hashtags. Then start talking about those topics as well.
You can use the search feature to see which topics are being tweeted about and the businesses that are covering these topics. Use them as a resource or make comments on their posts in order to build relationships with potential customers. You can also comment on news, events, and updates from your own website.
Make sure you do more than just talking about yourself; you want to get information out there so people will follow you. Ask questions and really listen to the answers; they can be a great help for your business in the future.
Reply to tweets that include your Twitter handle or any hashtag related to your business. Use this as an opportunity to answer questions, share information about coupons or new products, post photos, or just ask customers to tell you more about themselves.
Use a scheduling tool for your tweets. Twitter has a lot of information and many links, which can be overwhelming. A good way to moderate this fun traffic is by using a social media management tool like Hootsuite.
This will let you schedule updates so you can take breaks as often as needed or when you need to go offline. With this tool, you can schedule all tweets in a queue or create different schedules for individual users based on their time zones so they get posted when it works best for them.
Media of all kinds is welcome on Twitter images, infographics, audio or video clips. You put your content online and let people know where they can find it. You can also use images that people have already created and just add your own text.
You don't have to tweet about the same things all the time if you're part of an organization with many departments, products or services. Write separate tweets for each one–and make sure you tell users what's in each
Tips and tricks for managing a Twitter account
1. Use an appropriate photo on your profile. It's the first thing people will see when they visit your page, so a good photo will set up the right tone.
2. Take the time to write a profile description that accurately reflects your company and offers valuable content for followers to read. Keep it short and sweet!
3. Consider using lists to organize tweets for larger companies with several employees or departments, or if you want to categorize tweets in any way (e.g., 'topics', 'products', etc.).
4. The more followers you have, the less likely they are to unfollow you; don't buy followers on any site!
5. Promote new blog posts or articles through Twitter.
Why you should start using it now!
Why you should start using it now? I will tell you.
1. You can talk to people who are interested in your business.
2. You can see what people are saying about your business and correct any misunderstandings or mistakes they have made.
3. It's a way for customers to know what's happening at the company, so if they don't like something, they know where to complain!
Conclusion
Twitter is a social media platform that can be used in different ways for business. The most important aspect of using Twitter for businesses is to remember the goal: getting your message out there and engaging with customers on Twitter.
Twitter isn't just about tweeting— it's also about listening. “Social listening” means paying attention to conversations happening on Twitter that provide insights into your customers and community. Not only can you find out what people think about your brand and products, but you can also learn from other trending topics and discussions. Social listening helps you to refine your messaging, build loyalty and trust.
Twitter : @Junun
