Email Marketing is one of the most effective digital marketing tools out there. You can reach your target audience without them even visiting your site. However, there are some mistakes that you can make that can seriously damage your reputation and lead to the loss of potential customers.
This post will discuss the six major mistakes in email marketing that will lose your credibility and new customers. And how to avoid them! Read on for some great insights on email marketing.
As sample data, on September 2021, emails marketing sent via email service provider as mention on graph below:
The Six major mistakes in email marketing
When it comes to running a successful email marketing strategy, it's important to avoid making the same mistakes. The following are 6 major mistakes that can lead to loss of credibility and new customers.
Mistake #1- Lengthy Subject Lines
The title of your email is the first thing that people will see. You want to make sure it catches their attention and really gets them interested.
Though there are no restrictions on how long or short your subject line can be, it's recommended that you stay within the limit of 50 characters for optimal results.
If you need to include more than 50 characters to catch your reader's attention, consider adding a creative teaser line in the body of the email. This way you'll still have access to what could've been included in the subject line if it were limited to 50 characters.
The subject line should be short, sweet, and compelling enough for people to open the email. If you don't capture their attention with your subject line, then they won't read the rest of your email.
Mistake #2- Not Keeping Your Content Fresh
The second mistake you can make in email marketing is not keeping your content fresh.
Email marketing is a great way to stay connected with your customers and prospects. If you don't update your subscribers with new information periodically, they will quickly get bored and unsubscribe from your list.
By updating your content on a regular basis, you'll keep them interested and ensure that they continue to receive your messages in their inbox. Keeping the content fresh will also help generate more leads and sales for your business.
Mistake #3- Ignoring Your Customer’s Preferences
Your customer might have certain preferences in mind when it comes to how they want to be communicated with. They may want to receive promotional emails, but not newsletters. Or they might not want to see any promotions at all.
It's important to know your customer's preferences in order for you to tailor your marketing content around what they are interested in receiving.
If you don't know much about their preferences, try asking them! Survey your customers by asking them if they prefer specific types of communications or which channels they would like to receive communications from you on. The more information you have, the better you can tailor your content and digital marketing campaigns for each individual.
It is like an email blast is when you send the same message or copy and paste content, to everyone on your mailing list. This form of marketing is highly ineffective because not everyone on your list is interested in what you have to say.
Mistake #4- Automated Emailing Campaigns
There is a fine line between personalized and automated emails. And if you cross that line, you'll lose your customers' trust.
You want your emails to be as customized as possible for each individual customer. You want to show that you care about what they want and will make every effort to make them a satisfied customer.
However, it's easy to mistake personalized messages with automated messages. Automated messages are often mass-produced and don't take into account the wants of the customers on an individual level.
Customers can tell when an email was sent automatically versus one that was handwritten just for them. And if they feel like you're not really paying attention to their needs, they'll stop trusting your company altogether.
So, how do you avoid this? Make sure that your emails have been tailored specifically for each customer based on their history with your business or past purchases from your company. This will help them feel valued and appreciated by your company which is a great way to retain new customers!
Mistake #5- Unprofessional Design
The way your email is designed has a major effect on the actions of your recipients.
If you have an unprofessional design, people will think that your business is not serious or untrustworthy. They may even believe that you are spamming them with unwanted emails.
That's why you want to make sure that your design looks professional and is easy to read.
It also needs to match the theme of your company. If you are in fashion, for example, then you want something that is sleek and stylish.
You should always keep in mind the professional standard when designing an email marketing campaign!
Mistake #6: Too many links in an email
71% of people will click on an embedded link if it looks like it'll be worth their time. If there are too many links in an email or if they look like spammy links or links disguised as images (like a pig...), then people won't trust your emails anymore and eventually unsubscribe from them or worse yet report them as spam!
That's why it's crucial that you know how to link up wisely. You want your email marketing or newsletters to look like something people would want to click on.
There are many pitfalls to avoid when it comes to email marketing. The six mistakes mentioned above can be avoided with little research and creativity.
In the above article, I have given you six mistakes of email marketing. So correct those mistakes and get good returns, as a reminder, pay attention:
- Not having your email address registered on one or more of your websites or social media profile with different email addresses.
- Sending an email with no subject line.
- Sending spam emails to the list that you have no permission to use it.
- Sending a "bulk" email with no permission of the owner of the list.
- Wasting time and effort writing long and boring emails that nobody wants to read in the first place. There are many companies that do not even check the open rate of their emails before sending them for further action.