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Best 10 email marketing strategies for small businesses

successful email marketing campaign

According to a study in 2021, 36.1% of SMB owners worldwide said that email marketing is the most effective in driving sales.

Email marketing is a powerful tool for small businesses.

Email marketing can be a powerful tool for driving sales and reaching new customers.

In this blog post, we will discuss ten email marketing strategies proven to be successful for small businesses.

Let’s get started!

Understand the basics of email marketing

marketing automation

Email marketing is a form of digital marketing that involves sending commercial messages through email.

These messages can be anything from advertisements to newsletters, and they can be sent to both consumers and businesses.

Email marketing is a great way to keep in touch with existing customers and build relationships.

There are a few things you need to know before you start emailing your list:

  • You need permission from people to email them

  • It would help if you had a way to collect email addresses

  • It would help if you had an email service provider

  • You need to create email content that is valuable to your audience

Types of email marketing

Best Email Marketing Services

There are three types of email marketing:

1. Transactional email marketing: This type of email marketing is used to deliver information about a transaction, such as a purchase confirmation or shipping notification.

2. Behavioral email marketing: This type of email marketing is used to send targeted messages based on customer behavior, such as past purchases or abandoned cart emails.

And lastly, there's…

Marketing email: This is the type of email marketing that most small businesses use to promote their products or services. It can include anything from a weekly newsletter to special sales and promotions.

So, which email marketing strategy should you use for your small business?

The benefits of email marketing

Automated emails

When you use email marketing, you inform your audience about your product or service. It can be an email about a purchase, an email about something that the person already bought, an email from a company to another company, email from restaurants to customers.

1) Email marketing is good: it helps people learn about a product or service.

2) Email marketing is cheap: email is free to send, and you can reach many people with relatively little effort.

Email marketing is also effective:

  • According to the Data and Marketing Association, every £1 spent on email marketing generates £42.24 ($55 approx.) in revenue.

  • 51% of consumers say that email is their preferred method of communication with brands

  • 70% of respondents 18 years and older who own smartphones say that they will check their email as often as they should

  • 42% of all emails opened on smartphones or tablets (US)

Other benefits of email marketing include:

  • Increased customer loyalty

  • Increased brand awareness

  • Increased website traffic

  • Increased sales

Email marketing can be a great way to connect with customers and promote your small business.

Open rate-CTR-Unsubscribe

email marketing service

Different software programs can help you with email marketing. Email marketing software allows businesses to create, send, and track email campaigns.

The essential email marketing metrics are open rate, click-through rate (CTR), and unsubscribe rate.

Open rate: The percentage of people who open an email.

CTR: The percentage of people who click on a link in an email.

Unsubscribe rate: The percentage of people who unsubscribe from an email list after receiving one or more emails.

There are several factors that can affect open rates, including the subject line, sender name, and time of day the email is sent. You can also improve your open rates by segmenting your email list and personalizing your emails.

Open Rate

Email open rate is the percentage of subscribers who opened your email.

There are a few reasons why it's important to understand email open rates:

  • To measure the success of your email marketing campaigns

  • To see which email marketing strategies are working best for your small business

  • To determine which type of content is most appealing to your audience

  • To gauge the effectiveness of your email marketing efforts

Factors that influence email open rates to include:

  • The subject line of your email

  • The time and day that you send your email

  • The type of email that you send (e.g., promotional, transactional, etc.)

  • The frequency with which you send emails

Open rates vary by industry, but the average email open rate is between 20% and 30%.

Click-through rate (CTR)

CTR measures how many people who saw your email clicked on a link in the email.

A high CTR indicates that your content is appealing to consumers.

A low CTR could mean that your subject line was not effective or that your email was not relevant to your audience.

You can improve your CTR by:

  • Creating a strong subject line that encourages people to click

  • Segmenting your email list so that you send targeted, relevant emails to each group of subscribers

  • Sending fewer emails so that people are more likely to pay attention when you do email them

  • Ensure that the content of your email is relevant to the subject line

The average email CTR is between two and five percent.


The unsubscribe rate is the percentage of people who unsubscribed from your email list after receiving one of your emails.

A high unsubscribe rate could mean that you're sending too many emails, that your email content is not relevant to your audience, or that you're not providing value in your emails.

You can reduce your unsubscribe rate by:

  • Asking people to subscribe to your email list only if they're interested in receiving emails from you

  • Sending targeted and relevant email content to each segment of your email list

  • Creating a preference center so that subscribers can choose how often they want to receive emails from you

  • Asking people to confirm their subscription to your email list

  • Offering an incentive for people to stay subscribed to your email list

The average unsubscribe rate is between 0.25% and 0.50%.

List building

permission based email marketing

List building is the process of collecting email addresses from potential or current customers for the purpose of email marketing.

This can be done through various methods, such as offering a freebie in exchange for an email address, subscribing to a newsletter, or filling out a form on your website.

Having a large email list gives you the ability to reach a large number of people with your marketing messages, which can result in more sales and revenue for your business.

There are a number of ways to grow your email list, and each method will work differently depending on your business.

Try out a few different methods and see what works best for your small business:

- Collect email addresses at the point of sale or your offline stores

  • Offer a freebie in exchange for email addresses, such as a coupon or discount

  • Place a sign-up form on your website

  • Include an email subscription box on your Facebook page

  • Run a contest and require email entry

Once you have a large email list, you can start sending out marketing messages to them on a regular basis.

This could include special offers, coupons, announcements, or anything else that would be of interest to your customers.

Sending out these messages can result in more sales and revenue for your business, so it's worth building up a large email list.

Why email marketing is a powerful tool for small businesses

customer loyalty program

Email marketing is a powerful tool for small businesses for a few reasons.

First, email is one of the most common forms of communication, and people are already familiar with getting email.

Second, email marketing allows businesses to reach a large audience with minimal effort.

Businesses may use email marketing to target their audience based on demographics, hobbies, or prior actions.

Finally, email marketing is a cost-effective way to reach customers and promote products or services.

84% of small businesses use email marketing as their digital marketing strategy, making it one of the most popular forms of digital marketing.

Connecting with customers on a personal level

personal and meaningful conversation

Small businesses can create stronger connections with their customers by using email marketing personalization.

Email marketing allows businesses to target their audience based on demographics, interests, or past behaviors.

Some email personalization examples include:

  • Sending a personalized email to a customer based on their purchase history

  • Sending an email with a promotional offer to customers who have not visited the business in a while

  • Sending a birthday email to customers

  • Including the customer's name in the email subject line and header

This personalization helps businesses create an engaging experience for their customers.

Leading to more sales and loyal customers

new subscribers

Email marketing can lead to more sales because:

  • It allows you to reach a wider audience with your marketing message.

  • You can also target specific segments of your email list with customized messages that are more likely to convert into customers.

Additionally, email marketing can help create loyalty among your customer base by providing them wih valuable content and offers that they can't find anywhere else.

The best email marketing strategies grow your business by giving current customers what they want and catering those messages specifically for them.

Customized email messages for distinct audiences have a higher chance of sales conversions than automated, generic emails.

The customized email could fit the customers' needs.

The email marketing strategy that will work best for your small business depends on your goals and objectives.

If you're looking to increase sales, then youll want to focus on strategies that will generate more leads and conversions.

On the other hand, if you're looking to build brand

You'll be able to inspire customer loyalty, recapture previous customers who haven't opened your email in a while, and increase social engagement with personalized messages.

As you send email updates on new product releases or special offers, make sure you change up text placement, and email templates landing pages after every several emails so that it doesn't become redundant for the subscriber and email template landing pages after.

By sending targeted email messages through automation tools like Constant Contact or

10 email marketing strategies that work and fit your business

best email marketing service

The best email marketing strategies grow your business by giving current customers what they want and catering those messages specifically for them.

Email marketing has proven to drive sales and reduce churn for small businesses, making it crucial to your digital marketing strategy.

You can reach out to customers with highly personalized messages that address their specific needs and interests with email.

You can also segment your email list to send targeted messages to different groups of customers, which helps ensure that everyone is getting content that's relevant to

The graphic above shows that email marketing is the best digital marketing channel that drives sales.

To assist you as a business owner, we've compiled a list of 10 key small-business email marketing tactics. These include restaurants and health clubs, among others.

1. Email list segment

Facebook Custom Audiences

Email list segmentation is a process of dividing email lists into different group, or segments.

There are many ways to segment an email list, but some standard methods include segmenting by location, gender, age, and interests.

Segmenting your email list allows you to:

Reach more customers: You can segment your email list by location, gender, age, or interests to make sure you are reaching your target customer.

Send an email at the right time: By segmenting your email list, you can send emails when your customers are most likely interested in what you have to say.

Reduce email being marked as spam: Your emails will be less likely to be labeled as spamif you send relevant and customized email campaigns.

Here are a few tips on how to segment your email list:

  • Start with basics like location or gender. These are easy to do and can be very effective.

  • Get more specific as you get more data on your customers. Try segmenting by interests or purchase history.

  • Use different segments for different email campaigns. Don’t try to fit everything into one email campaign.

  • Test and measure your email campaigns to see what works best for your business.

By segmenting your email list, you can send more targeted and effective email campaigns that will increase sales for your small business.

This is done to target specific customers with email content that is relevant to them.

There are many ways to segment an email list, but some common methods standardinclude segmenting by:

  • Location

  • Gender

  • Age

  • Interests

How to Segment Your Email List for More Effective Campaigns

For example, a restaurant could segment its email list by location and send different email content to customers in other areas.

The potential customers of the restaurants can predict timthe e needed when they are ordering delivery by email.

As restaurants' potential customers can predict, a restaurant could segment its email list is by purchase history.

This would allow the restaurant to send email content relevant to customers who have ordered delivery in the past, such as discounts for frequent customers.

  • Send email blasts to customers located withina certain mile radius of the fitness center.

  • Send email blasts to customers living in a certaiparticularn city or zip code.

  • Send email blasts to customers who live in a certain state or region.


Segment email lists by gender and sends email content relevant to each gender.

For example, a women’s clothing store could send email content about new arrivals and sales to its female customers.


Segment email lists by age and sends email content relevant to each age group.

For example, a toy store could send email content about new toys and products to its younger customers.


Segment email lists by interests and sends email content that is relevant to each interest group. For example, a sports store could send email content about new products and sales to its customers who are interested in sports.

segmenting your email list is a great way

2.  Focus on the offer

direct communication

The most essential point, though, is to offer what potential consumers want and need.

When emailing customers, it's important to make the offer stand out.

Using a compelling subject line, formatting the email in an easy-to-read style, and including images or videos is one way to make your emails more appealing.

3.  The subject line and preview (the open)

attract customers

The first thing people see in email is the subject line and preview text. This is your email's first impression, so make it count!

Your subject line should be clear, concise, and to the point.

It should also be reflective of the content inside the email - if your email is a sales pitch, make sure your subject line reflects that.

Your preview text should be similarly reflective of the email's content, and should further entice the reader to open the email.

Some email providers (like Gmail) also pull in content from the email body to use as preview text, so it's important to keep that in mind when crafting your email.

A few things to avoid in your subject line and preview text:

  • using all caps

  • using excessive punctuation (like !!!)

  • being too sales-y

  • being too vague

Your goal is to make someone want to open your email, so take some time to think about what will achieve that for your particular email.

Once you've got your subject line and preview text down, you're ready to move on to the email body!

4 . The body (the click)

stronger customer relationships

If you're planning on launching an email marketing campaign, you'll need to make sure that your email body is up to scratch.

After all, it's the body of your email that will be doing the lion's share of the work in terms of getting your message across.

So, what makes a good email body? Well, first and foremost, it should be clear and concise.

No one wants to wade through reams of text, so make sure that your email body gets straight to the point.

Second, it should be engaging and interesting. Again, you're competing for people's attention here, so it's important to make sure that your email body holds their interest.

Finally, it should be well-designed. email design can be a tricky business, but there are a few key things to keep in mind.

Your email should be easy to read, with clear headings and subheadings.

It should also make use of images, infographics, and videos where appropriate.

And finally, it should be responsive - that is, it should look just as good on a mobile device as it does on a desktop computer.

5.   The website (the offer)

just email marketing

Your website is designed to offer potential customers an easy way to learn about our products and services.

The website provides detailed information about your company and the products you offer.

Visitors to the website can browse through your product catalog, view product photos, and read customer testimonials.

You also offer a convenient online shopping experience, with secure payment options and fast shipping.

Your goal is to provide website visitors with everything they need to know about your products and services, so they can make an informed purchase decision.

6.   Timing

email marketing campaigns

Successful email marketing depends on timing. You need to set time your campaign so that it arrives in the recipient's inbox when they're most likely to check it.

For most people, this is first thing in the morning or during their lunch break.

However, there are also a lot of people who check their email late at night before they go to bed.

So, if you want to make sure your email marketing campaign is successful, send it at different times of the day and see when you get the most engagement.

Once you've found the best time for your audience, stick to that schedule and you'll be sure to see results.

7.    Always have a CTA

website visitors

Another way to make the offer stand out is by using a clear call to action (CTA). A CTA tells the customer what you want them to do, such as "click here to learn more" or "sign up for our email list."

Having a strong CTA will help increase the chances that the customer will take action on your offer.

8.   Tell the stories, testimonials, reviews

Email marketing can be a successful way to reach potential customers and promote your business.

However, it's important to make sure that your emails are engaging and tell a story that will resonate with your audience.

In addition to using strong copywriting, consider including testimonials and positive reviews from satisfied customers.

This can help to build trust and show potential customers that you're a business worth doing business with.

When done right, email marketing can be a powerful tool for promoting your business.

But make sure to put in the effort to create emails that will stand out and grab attention.

9.   Mobile friendly

email marketing campaigns

Most people nowadays read email through their mobile phones.

In order to make sure your email is being read, you should have a clear and concise subject line that draws the reader in.

The email body should also be easy to read on a small screen.

Breaking up paragraphs into shorter sentences and using bullet points can help make your email more mobile-friendly.

Keep in mind that most email subscribers are reading on their phones, so it's important to format your email accordingly.

10. Test A/B

email marketing services

If you're looking for email marketing services that can help you improve your conversion rates, test A/B testing.

This involves sending out two different versions of an email to a group of recipients, and then measuring which version performed better.

By doing this, you can fine-tune your email content and make sure that it's as effective as possible.

In addition to testing subject lines, you can also test different email formats, call-to-action buttons, and even the time of day that you send your emails.

So if you're serious about email marketing, don't forget to test, test, test!

Email marketing for small businesses

marketing efforts

Email marketing can be a great way for small business owners to connect with their customers and build relationships.

By creating engaging and informative content, small businesses can encourage customers to sign up for their email list and stay up-to-date on the latest news, product launches, and special offers.

Additionally, email marketing can be used to target specific customer segments, making it an effective way to reach out to potential new customers.

In order to get the most out of email marketing, small businesses should make sure to focus on building a quality list of subscribers and creating content that is relevant and engaging.

With a little effort, email marketing can be a powerful tool for small businesses looking to connect with their customers and grow their business.

Which email marketing is best for small businesses?

email marketing service

There are a lot of email marketing tools out there, and it can be hard to know which one is best for small businesses.

The most important thing is to find a tool that is easy to use and that offers a wide variety of features.

Some email marketing tools are very basic, while others offer more complex features, such as the ability to segment your list or automate your email campaigns.

The best way to figure out which email marketing tool is right for you is to experiment with a few different options and see which one works best for your needs.

Email marketing cost for a small business

marketing campaign

Email marketing platforms allow small businesses to stay in touch with their customers at a fraction of the traditional marketing costs.

By targeting email lists to specific demographics, businesses can effectively reach their target audience without incurring the high costs of advertising.

In addition, email marketing platforms provide businesses with a way to track results and measure ROI.

This allows businesses to gauge the effectiveness of their email campaigns and make necessary adjustments.

As a result, email marketing platforms offer a cost-effective way for small businesses to reach their target audiences.

Email Marketing Strategy for Restaurants

restaurant email marketing

If you're running a restaurant, email marketing can be a great way to reach out to your customers and promote your business. Here are a few tips to get started:

First, make sure you have a good list of email addresses. You can get this by asking customers to sign up for your mailing list when they visit your restaurant or make a purchase.

You can also buy lists of email addresses from restaurant-focused marketing firms.

Once you have a good list, it's time to start crafting your emails.

Make sure you personalize each message and include information that will be relevant and interesting to your customers.

For example, you might want to highlight new menu items, special offers, or upcoming events.

Remember to include a call-to-action in each email, such as a link to your website or online ordering page.

Ensure you have a strong and enticing offer. Whether it's a discount on your restaurant's signature dish or a buy-one-get-one-free entree, your customers will be more likely to take advantage of your offer if it's something they're interested in.

Next, focus on your subject line. Your subject line should be clear and concise, and it should let your customers know what they can expect from the email.

Finally, don't forget to test your email campaigns before you send them out. And keep your email mobile friendly.

This will help you ensure that your messages are being delivered and that they look the way you want them to.

Email Marketing Strategy for Fitness business

marketing automation

In email marketing, personalization is key. Your subscribers want to feel like you're having a one-on-one conversation, and not just being sold to.

To personalize your emails, start by segmenting your list into smaller groups.

This could be based on factors like age, gender, location, or activity level.

Then, craft messages that are specifically tailored to each group.

In addition to personalizing the content of your emails, also take care to use the correct name in the "from" field. This may seem like a small detail, but it can make a big difference in terms of how your subscribers perceive you and your brand.

By taking the time to personalize your email marketing strategy, you'll be able to build deeper relationships with your subscribers and see better results for your business.

For instance, here is sample email marketing personalization:

Hi Bob,

I hope you're having a great day! I wanted to share some news about our fitness gym that I think you'll be interested in.

We've just released a new program that I know you'll love. It's called "Xtreme Muscle." It's a 12-week program that will help you get the most out of your workouts.

I think you'll really benefit from this program, and I wanted to give you a special discount on it. Use the code "MUSCLE" at checkout to get 20% off.

I hope you take advantage of this program and see the amazing results that it can provide. Thanks for being a loyal customer, and I'll talk to you soon.


[Your Name]

P.S. Here's a link to the program: [Program URL]


Email marketing is an essential part of any small business marketing strategy.

It helps to build customer relationships, increase brand awareness, and drive sales.

However, email marketing must be done carefully in order to be effective.

Sending too many emails can irritate customers and cause them to unsubscribe, while not sending enough emails can result in customer disengagement.

The key is to find the right balance that works for your business.

Experiment with different frequency levels and types of content, and track your results over time.

With a little trial and error, you'll be able to find the perfect email marketing strategy for your small business.