The Secrets to Writing Compelling Commercial Emails: How to Write the Perfect Subject Line and Click-to-Action - Telecommunication | Digital | Internet Speed Test

The Secrets to Writing Compelling Commercial Emails: How to Write the Perfect Subject Line and Click-to-Action

email marketing campaign

Commercial email marketing can be a great way to boost sales and conversions, but only if they are well-written. A poor subject line or click-to-action can doom an email before it is even opened, so it's important to get these elements right. 

In this blog post, we will discuss how to write the perfect subject line and click-to-action for your commercial emails. We'll also provide some tips on creating compelling content that will encourage recipients to take action!


What is an email copywriter?

Email copywriting includes all types of material that are involved in an ad. The copywriter creates email marketing messages that target the intended audience and potential clients.

Copywriters are professionals who write compelling emails, web copy, and other types of marketing content. They know how to grab the reader's attention and inspire them to take action.

If you're looking for help creating powerful commercial emails, a good email copywriter can be a valuable asset.

How does email marketing copywriting work?

Email marketing copywriting is the text of your email message. This is the way to convince a potential client to buy. The idea is the same as in any copywriter.

Copywriters use their skills to create marketing content that inspires recipients to take action, whether that means making a purchase or signing up for a service.

Copywriters must have a good understanding of how to write effective emails that will get opened, read, and acted upon. They must also be familiar with the principles of marketing, so they can create content that is relevant to their target audience.

What makes a good subject line for an email?

email subject line

A good subject line is essential for getting your email read. It should be brief and catchy, and it should accurately reflect the contents of the email. The best subject lines are those that make recipients want to open the email and find out more.

Here are a few tips for writing effective subject lines:

Keep it short

Most people won't bother reading a long subject line, so keep it concise.

Be specific 

Say what the email is about in as few words as possible.

Use keywords

Include words that will interest the reader and make them want to open the email.

Evoke curiosity

Use a teaser or question to pique the reader's interest.

Be relevant

Make sure the subject line is relevant to the recipient's interests.

How do I become a good email copywriter?

Identify who or how you are targeting before starting an email. Keep the subject line simple. Clearly state what is promised. 

Using the subject line, you create curiosity hooks. Make your own topic! Make body copy aligned with the subject.

Tell me the most important fact about email marketing copywriting

Every day, 270 billion emails are sent across the world. There'll be lots of communication. Surely all those emails have been sent for marketing. I look at my Gmail promotion page and find several that I've seen just in the last 24 hours. E-mailed communications, however, are effective. Its success is usually influenced by email copywriting.

Make a mental note of the situation. If you go to the Gmail email client you're using, it will show the first address. You either get the email or delete it. If an article offers enough mystery that you click, you will open the document.

Basics of writing email copy

email copywriting tips

We usually receive marketing messages regularly. Tell me the difference in the email which is opened or sent right out of your mailbox? How do you get people to click on your web page?

Almost all customers will require you to send them an accurate copy for them in order for them to convert it to the desired message. To achieve this you've got to know how effective email copywriting strategies are.

Writing a great subject line is as important as a great email body copy

The subject line is so bad that the incoming email is unceremoniously thrown in the garbage can.

The people who do this are simply not interested in the subject. However, a sentence should not simply be written in terms of formulas. Identifying the most relevant target audience is crucial.

The subject line must catchy, attention-grabbing

The subject line of your email is the first thing that recipients will see, so it's important to make sure it stands out and grabs their attention.

You want to make sure that the subject line reflects the content of the email, so recipients know what to expect before they even open it. Be sure to avoid the spammy or misleading subject line, as these can quickly turn people off.

In addition, be mindful of how long your subject line is. Recipients may not bother reading an overly long subject line, so try to keep it brief and succinct. A good rule of thumb is to keep it under 50 characters.

Keep it short and sweet

email copywriting tips

Once you've captured the reader's attention with a catchy subject line, it's important to keep them engaged by providing relevant and compelling content.

Your email should be easy to read, so try to avoid using too much jargon or technical language. Be sure to focus on the benefits of taking action, rather than simply listing the features of your product or service.

And lastly, always include a clear and concise call-to-action at the end of your email. This is what will encourage recipients to take action and buy from you!


Many online retail brands are unaware of the value in incorporating individualization beyond the merging tag and the receiver's name in their greeting.

It is hard to get emails to everyone, but some hacks can be used to make the text appear to be a specific email written by the individual. 

You can write a letter to someone at the first level. This is the difference between a reader-centric organization versus an entrepreneur-centric organization.

How do I create a click-to-action?

The goal of your click-to-action (CTA) is to persuade recipients to take action, whether that means making a purchase or signing up for a service. It should be clear and concise, and it should match the tone of your email.

Here are a few tips for creating effective CTAs:

Keep it simple

Don't ask too many questions

Be relevant

Make sure the subject line is relevant to the recipient's interests.

Create a compelling CTA

email copywriting strategy

The goal of your commercial email is to get recipients to take action, so it's important to have a clear and concise call-to-action (CTA).

Your CTA should be easy to spot and understand, and it should tell recipients what you want them to do. For example, if you're promoting a sale, your CTA might say "click here to shop." If you're asking for feedback, your CTA might say "take the survey now."

Make sure your CTA is relevant to the content of your email, and be sure to test different variations to see which ones work best. You may also want to consider using buttons instead of text links as CTAs, as they tend to stand out more and are easier to click.

The information has awesome value for the reader

content marketing

This means providing valuable information that recipients will find interesting and useful. You want to persuade them that taking action is worth their time and effort.

In order to achieve this, you'll need to focus on the needs of your target audience. What are they looking for? What can you offer them that is relevant and valuable? 

Once you know the answer to these questions, you can start creating content that will engage and motivate recipients.

When it comes to commercial email writing, getting the subject line and CTA right is essential. If you can create compelling value content for your target reader, you're sure to see better results!

Focus on benefits over features

Do you ever receive emails claiming that you have purchased from your favorite retailer? Maybe you send them yourself? But it’s true.

Too often businesses are focused on introducing new features and introducing new products. This is a question everyone is asked after receiving an email.

You can eliminate allegory and focus on the value your prospective buyers will gain when utilizing your services. What are the problems you want to resolve in this case?

Make your click-to-action clear and concise

actionable language

The click-to-action (CTA) is the goal of your email, so it's important to make it clear and concise.

You want to make sure that it is easy for recipients to understand what you want them to do and that there is no confusion about what they need to do next.

In order to create a strong CTA, you'll need to use action-oriented language that encourages recipients to take action. Be sure to avoid vague or passive language, as this will not inspire people to take action.

Use action verbs to create urgency

When creating a CTA, use words that create urgency and encourage people to take action now. Some examples of these types of words include:

- "Now"

- "Today"

- "This week"

- "Hurry"

- "Quick"

- "Immediate"

- "Urgent"

By using these words in your CTA, you can create a sense of urgency that will prompt recipients to take action right away.

certain words

Using “you” and ‘your’ quite a lot when writing an email. You'll also be able to send the reader e-mails about yourself instead.

You will be looking at what the benefit will be rather than the features.

If a person discusses a product or a feature the focus is primarily on the company or your product. When you describe a benefit, it is important that your product or service improves your subscribed customers' lives.

Talk about benefits rather than features centers emails on subscribers rather than your company so readers will want the information they're seeing in their emails.

Include social proof

Another way to encourage people to take action is by including social proof. This means showcasing positive testimonials or reviews from happy customers. This helps build trust and credibility with potential buyers.

You can include social proof in the form of text or images or even video testimonials. Whatever format you choose, be sure to make it easy for recipients to see and understand the benefits of taking action.

Test different subject lines and CTAs 

compelling email copy

The only way to know what works best for your commercial emails is to test different subject lines and CTAs. Try different combinations and see which ones get the best response.

You may find that certain subject line work better with certain types of content, or that certain CTAs are more effective than others. Be prepared to experiment until you find the formula that works best for you.

When it comes to writing commercial email content, the key is to focus on providing valuable information that readers will appreciate. Use strong calls-to-action to encourage recipients to take action, and showcase social proof to build trust and credibility.

By testing different subject lines and CTAs, you can find the combination that works best for your business!

Best practices for writing effective subject lines

When it comes to writing an effective subject line for commercial emails, there are a few things you can do to increase your chances of success:

  • Use action-oriented language that encourages recipients to take action.
  • Avoid vague or passive language.
  • Use words that create urgency and encourage people to take action now.
  • Include social proof in the form of text or images or even video testimonials.
  • Test different subject lines and CTAs to see what works best.

How can you measure the success of your email marketing campaigns?

email campaigns

In order to measure the success of your email marketing campaigns, you'll need to track a few key metrics:

Click-through rate (CTR)

This measures how many people open and click-through your email. It's a good indicator of how interested recipients are in your content.

Conversion rate

This measures how many people take action after reading your email. For example, if you're asking people to sign up for a free trial, then the conversion rate would be the number of people who actually sign up.

Open rate

This measures how many people open your email. It's a good indication of how interested recipients are in your content.

By tracking these key metrics, you can get a better idea of how effective your email marketing campaigns are and make necessary adjustments to improve your results.

Learn about copywriting email

Currently many places to learn about how to write compelling commercial emails. The problem is that most of these resources are too general, and don’t get into the nitty-gritty details of what makes a great email campaign.

But there is a youtube channel having a complete guideline regarding email copywriting. H-educate youtube channel has some specific topics regarding email, from email marketing for beginners, cold email marketing, email marketing mastery course, email marketing training series etc.

One video related to this topic, write perfect subject lines, you can check below:

You could also check about Email Marketing Automation and Major mistakes in email marketing in this blog.


Subject lines are the gatekeepers of your email. If they don’t get opened, then all the work you put into the body of the email is for naught.

That’s why it’s important to focus on writing an attention-grabbing subject line that compels people to open and read your email.

And once they do, make sure your click-to-action is clear so they can easily take the next step in whatever process you want them to go through. Have you tried any of these blog post tips when writing commercial emails? Let us know how it goes!