Social media marketing is a great way to connect with customers and potential guests of your hotel.
Survey results show that 24% of Millenials and GenX, are influenced by social media posts when selecting a hotel for their trips. There are many different social media platforms available, and each offers unique opportunities for engaging with customers.
In this blog post, we will discuss some tips for creating a social media marketing strategy for hotels.
We will cover ways to engage with customers on social media and how to inform them about your hotel's facilities and prices.
Let's get dive in!
Social media marketing strategy for hotels
A social media marketing strategy for hotels is a plan for how a hotel can use social media to achieve its marketing goals.
There are many different social media platforms that hotels can use, each with advantages and disadvantages.
The most important thing is to choose the platform that will reach the most potential guests.
For example, if a hotel targets young adults, Instagram would be a good choice. LinkedIn would be a better choice if a hotel targets business travelers.
Once the hotel has chosen its platform, it needs to create content that will appeal to its target audience. The content should be informative, entertaining, and valuable.
Finally, the hotel needs to promote its social media presence by including links on its website and email communications.
After all, social media provides hotels with an easy way to connect with potential guests, build relationships, and create a buzz about their property.
However, social media marketing for hotels can be a bit tricky. Hoteliers need to be careful not to over-promote their property or come across as too salesy.
Instead, they should focus on providing value and creating meaningful connections with potential guests.
By carefully crafting your social media strategy, you can ensure that your hotel makes the most of this powerful marketing tool.
Social media platforms available and how to engage with customers on social media
Several social media platforms are available, each with its strengths and weaknesses.
To engage with customers on social media, it's important to understand your platform and how to best use it to reach your target audience.
For example, Facebook is great for building relationships and connecting with potential customers, while Twitter is better for sharing news and promoting content.
Instagram is perfect for visual content, while LinkedIn is ideal for business-to-business interactions.
Each platform has its own distinct culture and rules, so it's important to tailor your social media campaigns accordingly.
When choosing which social media platforms to use for your business, it is essential to consider your target audience and which platforms are most active.
Once you have selected the social media platforms you will use, you can start creating content and engaging with your audience.
Some ways to engage with your audience on social media include sharing relevant and exciting content, responding to comments and questions, and running social media campaigns.
By understanding the nuances of each social media platform, you can more effectively engage with customers and promote your business.
Informing your hotel's facilities
When it comes to social media marketing, hotels have a lot to consider. From Facebook and Twitter to Instagram and Snapchat, there are a variety of platforms to choose from.
And that's not even considering which strategy to use on each platform. Fortunately, some basic tips can help any hotel make the most of social media.
First, it's important to understand your audience.
Who are you trying to reach with your social media campaigns?
What kind of content will they be interested in?
Once you know who you're targeting, you can start creating content that speaks to them.
Next, think about what kind of voice you want to use on social media. Do you want to be more formal or casual? Informative or entertaining?
Your social media strategy should be in line with your hotel's overall voice and tone.
If you're not sure what that is, look at your website and other marketing materials.
Finally, don't forget to promote your social media presence on your website and through email communications.
How to inform hotel's facilities in social media posts
When creating social media posts for your hotel, it's essential to provide information about your property's facilities and services.
Your audience will want to know what kind of amenities you offer, so include that in your posts. Do not forget when you try to attract business travelers, mention free internet access, according to the survey, 75% respondents stated that free internet access is very important in making the decision to choose a hotel.
When creating social media posts for your hotel, list the amenities you offer. Some of the most common amenities include:
Meeting and event space
You can also use social media to promote special offers and discounts.
By providing information about your hotel's facilities and services, you can engage with potential guests and let them know what your property offers.