Social Media Marketing for Hotels: The Best Strategy Implementation - Telecommunication | Digital | Internet Speed Test

Social Media Marketing for Hotels: The Best Strategy Implementation

social media marketing strategies

Social media marketing is a great way to connect with customers and potential guests of your hotel.

Survey results show that 24% of Millenials and GenX, are influenced by social media posts when selecting a hotel for their trips. There are many different social media platforms available, and each offers unique opportunities for engaging with customers.

In this blog post, we will discuss some tips for creating a social media marketing strategy for hotels.

We will cover ways to engage with customers on social media and how to inform them about your hotel's facilities and prices.

Let's get dive in!

Social media marketing strategy for hotels

hospitality industry

A social media marketing strategy for hotels is a plan for how a hotel can use social media to achieve its marketing goals.

There are many different social media platforms that hotels can use, each with advantages and disadvantages.

The most important thing is to choose the platform that will reach the most potential guests.

For example, if a hotel targets young adults, Instagram would be a good choice. LinkedIn would be a better choice if a hotel targets business travelers.

Once the hotel has chosen its platform, it needs to create content that will appeal to its target audience. The content should be informative, entertaining, and valuable.

Finally, the hotel needs to promote its social media presence by including links on its website and email communications.

After all, social media provides hotels with an easy way to connect with potential guests, build relationships, and create a buzz about their property. 

However, social media marketing for hotels can be a bit tricky. Hoteliers need to be careful not to over-promote their property or come across as too salesy.

Instead, they should focus on providing value and creating meaningful connections with potential guests.

By carefully crafting your social media strategy, you can ensure that your hotel makes the most of this powerful marketing tool.

Social media platforms available and how to engage with customers on social media

social media networks

Several social media platforms are available, each with its strengths and weaknesses.

To engage with customers on social media, it's important to understand your platform and how to best use it to reach your target audience. 

For example, Facebook is great for building relationships and connecting with potential customers, while Twitter is better for sharing news and promoting content.

Instagram is perfect for visual content, while LinkedIn is ideal for business-to-business interactions.

Each platform has its own distinct culture and rules, so it's important to tailor your social media campaigns accordingly.

When choosing which social media platforms to use for your business, it is essential to consider your target audience and which platforms are most active.

Once you have selected the social media platforms you will use, you can start creating content and engaging with your audience.

Some ways to engage with your audience on social media include sharing relevant and exciting content, responding to comments and questions, and running social media campaigns.

By understanding the nuances of each social media platform, you can more effectively engage with customers and promote your business.

Informing your hotel's facilities

hotel social media campaigns

When it comes to social media marketing, hotels have a lot to consider. From Facebook and Twitter to Instagram and Snapchat, there are a variety of platforms to choose from.

And that's not even considering which strategy to use on each platform. Fortunately, some basic tips can help any hotel make the most of social media.

First, it's important to understand your audience.

Who are you trying to reach with your social media campaigns?

What kind of content will they be interested in?

Once you know who you're targeting, you can start creating content that speaks to them.

Next, think about what kind of voice you want to use on social media. Do you want to be more formal or casual? Informative or entertaining?

Your social media strategy should be in line with your hotel's overall voice and tone.

If you're not sure what that is, look at your website and other marketing materials.

Finally, don't forget to promote your social media presence on your website and through email communications.

How to inform hotel's facilities in social media posts

hotel social media strategy

When creating social media posts for your hotel, it's essential to provide information about your property's facilities and services.

Your audience will want to know what kind of amenities you offer, so include that in your posts. Do not forget when you try to attract business travelers, mention free internet access, according to the survey, 75% respondents stated that free internet access is very important in making the decision to choose a hotel.

When creating social media posts for your hotel, list the amenities you offer. Some of the most common amenities include:

  • Swimming pool

  • Fitness center

  • On-site dining

  • Business center

  • Meeting and event space

  • Airport shuttle

You can also use social media to promote special offers and discounts.

By providing information about your hotel's facilities and services, you can engage with potential guests and let them know what your property offers.

How to inform prices in social media posts

inform via facebook page

When creating social media posts for your hotel, it's essential to be transparent about pricing.

Your audience will want to know how much your rooms cost, so include that in your posts.

You can also use social media to promote special offers and discounts.

If you're running a promotion, include all the relevant details in your social media posts. Such as:

  • The dates of the promotion

  • The discount amount

  • How to redeem the offer

By providing information about pricing and promotions, you can engage with potential guests and let them know how to save on their stay at your hotel.

Inform how customers can book hotels

prominent social media platform

Informing customers how to book a hotel can be one of the most critical aspects of social media marketing for hotels.

Your audience will want to know how to make a reservation, so include that information in your social media posts.

There are various ways to book a hotel, directly to your website or app, but the most popular way is through an app.

Apps make it easy to book a room, and many apps offer discounts and special deals.

Here are some popular hotel booking apps:






Create shareable social media content

Sharing virally-related content can become something that you want to do.

For the correct things, you have to get in front of a certain target audience to attract and motivate them to go to and visit your place.

The importance of identifying features of a hotel should be highlighted as well as the unique design of it, its gorgeous surroundings, local food, specialty, and attractions to visitors.

Collective Retreats promotes this reimagined hotel experience through beautiful and high-quality photos together with detailed captions.

Use travel hashtags

Hospitality Industry

The use of a travel tag will increase the visibility of a website on a variety of platforms.

By strategically placing hashtags within your content, your social media posts become searchable.

Get a little research from your competitors and try a few travel hashtags that relate to your business and your products and services.

Consider creating a brand-specific hashtag with a purpose, this allows for users to create authentic content that they can use on any website.

Tips for creating a social media marketing strategy for hotels

social media marketing for hotels

There are a number of social media channels that hoteliers can use to reach potential guests, including Facebook, Twitter, and Instagram.

However, simply having a presence on these platforms is not enough. Hotels need to have a social media marketing strategy that includes goals, metrics, and content plans to be successful.

The first step is to set some goals.

  • What does the hotel want to achieve with its social media marketing?

  • Is it looking to increase brand awareness?

  • Drive website traffic?

  • Generate bookings?

Once the goals are clear, hoteliers need to decide which social media channels will most effectively achieve them.

For example, if the goal is to generate bookings, Instagram may be a more effective channel than Twitter.

Try influencer marketing to spread awareness

social media marketing for hotels

Social media influencers or people having huge social networking following are increasingly popular for business and property advertising.

Influencers are usually content writers or bloggers that are often considered by followers as brands and people sharing true experiences.

Using influencer networks can help you target people outside your target market. Influencers often get free lodging in their room and complimentary drinks and activities.

Try paid advertising

Hospitality Industry

Another way to market is through paid Facebook campaigns.

The advertising is effective without requiring large amounts of money and has a specific target market that is available on social media platforms.

Facebook ads are the most common method for targeting your target audience through social media, but also via Facebook ads.

Organize contests on various platforms

Create a competition through several different media channels to engage with more clients.

The use of multiple platforms also allows users to create content for sharing.

Word of mouth helps grow an audience. Additionally, you may make a stronger connection through a contest.

Be consistent on all your hotel's social media profiles

target audience

Social media advertising is often not rewarded overnight but through continuous use.It is essential to be consistent with social media updates and postings.

Users must also interact and engage with potential guests who reach out to the hotel through social media channels.

This will show that you're responsive and attentive, encouraging potential guests to book with your hotel.


If you want to successfully market your hotel on social media, you must have a clear social media marketing strategy.

The social media channels we discussed in this blog post can be used for different purposes and should take into account the goals of each channel's goals and which social-media users will best respond to those messages.

Your social media posts should also be informative, providing details about your hotel's facilities, services, and pricing.

By following these tips, you can create a social media marketing strategy for your hotel that will help you engage with potential guests and drive bookings.